At a recent visit to the optometrist, while my glasses were being adjusted as they need to be once in a while to improve the fit – I had a “lightbulb” moment … we offer the same "tune-up" service at Linea Intima for bras, but I think very few of you know about it!...

North American women often envy their European counterparts - especially the French.  We romanticize about everything they do.  We imagine them sitting at outside cafés on the streets of Paris and skirting around cars on their Vespas. The Parisian woman is confident, strong, and seductive. She knows that the secret...

Give Mom the “Breast” Gift Ever! Celebrate Mother’s Day together with some girl time, a Linea Intima bra-fitting and a new bra. Book an appointment for you and your Mother to experience the benefits of the perfect bra. Plus, make it extra special with our limited edition, Linea Intima Mother’s Day $125 Gift...

All About Empreinte For nearly 70 years, Empreinte has been perfecting the design of its bras, evolving the fit and detailing to meet the ever-changing needs of the woman who looks to Empreinte to make her look and feel her best.   Empreinte’s new, delicate lace embellished, Grace collection is...

Marie Jo L'Aventure GeneAvailable in Blue and Honey30C-E, 32B-38E $134Available at our Bayview, London and Oakville locations PrimaDonna lingerie has been devoted to women's natural curves since 1895. Each collection's design is so intricate that each bra requires between 40 and 50 stages of assembly! In 1990, PrimaDonna and Marie...