For as long as I can remember, I have been passionate about lingerie. Linea Intima was born from that passion, from my love of luxurious intimates and my quest to improve women’s lives, one bra at a time. I want every Linea Intima customer to experience the confidence and pleasure that comes from wearing the perfect lingerie!
Linea Intima Milestones:
|1997||Linea Intima was founded in Toronto, by Liliana Mann. In February, we opened our first Linea Intima store in Richview Plaza, Etobicoke.|
|1999||In November, we opened our second Linea Intima store on Avenue Road in Toronto.|
Our first printed Newsletter debuted.
We proudly introduced our mastectomy bra-fitting service. In October, we launched our first Breast Cancer support program.
We launched our first website.
We opened our first shopping centre location in Bayview Village, North York. It is now our flagship location.
We hosted our first Get a Lift, Give a Lift event in support of local women’s shelters.
In April, we opened our fourth store on the quaint main street of Unionville.
In September, we took our first step outside of the GTA and opened in London Ontario’s Richmond Row shopping district.
Owner, Liliana Mann’s, first appearance on CBC’s Steven and Chris show. In August, we gave our Avenue Road store a facelift. In September, our Linea Intima Head Office was expanded.
We rebranded our look - updating our corporate icon colour from peach to fuchsia pink, changing our tagline to Lingerie, Luxury, Love and giving our iconic bustier logo a fresh, new makeover. Our flagship Bayview Village store was renovated to reflect our rebranding and contemporary new image.
Linea Intima is nominated for The Best of Intima magazine, ‘Best Shop Awards.’ In June, we launched a strategic alliance with Andrews, one of Canada’s leading fashion retailers, and opened our first downtown Toronto store, a shop-within-a-shop boutique in Andrews, Hazelton Lanes. In July, we opened our seventh store in charming downtown Oakville. In October, our updated and user-friendly new Linea Intima website was relaunched, including the premiere of owner Liliana Mann’s lingerie blog.
Linea Intima will celebrate its 15th anniversary.
Our flagship Bayview Village store has a new home in the mall and a hot new look, including a sexy shop-in-shop concept, for our new younger Elle Aime brand.
We closed our Andrews and Unionville stores. We launched a strategic alliance with Toni+, one of Canada’s leading plus size fashion retailer, and opened a shop-within-a-shop boutique in Toni+ Sherway Gardens. We won the Best Reference Store in North America at the annual Intima Magazine awards banquet. Finally closing out a busy year, we launched our ecommmerce website so now customers can shop their favorite brands online. In keeping with Linea Intima’s commitment to providing the perfect fit, shoppers can write or call to arrange a virtual bra-fitting online.