PrimaDonna                    

PrimaDonna

Never compromise. With PrimaDonna's 93 inclusive sizes, women can have it all: comfort and a cool look, seduction and support. There’s always a PrimaDonna for your needs.
The Van de Velde lingerie group currently ranks 7th worldwide on the ESG rating scale for clothing companies. This rating by Sustainalytics shows a company’s efforts to reduce ESG (Environmental, Social, Governance) risks.

Check out Prima Donna's little sister PrimaDonna Twist for the same great fit in fun colours and prints!

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Product-only image of lavender embroidered underwire bra with sheer lace cups and lime floral appliqué accents. Close-up front view of lavender lace underwire bra with sheer mesh cups and neon yellow floral embroidery detail.
PrimaDonna Ixia Full Cup Bra
$196.00
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Product-only image of lavender full brief panties with clean seamless finish and subtle scalloped waistband detail. Front close-up of lavender high-rise full brief underwear in smooth microfiber fabric with delicate trim.
PrimaDonna Ixia Basic Full Brief
$52.00
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Flat lay of wisteria lace thong with sheer lavender mesh and neon yellow floral embroidery detailing. Front view of wisteria embroidered lace thong with sheer mesh panels and bright yellow floral accents.
PrimaDonna Ixia Thong
$84.00
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Product-only image of lavender embroidered lace brief featuring sheer floral mesh and lime green appliqué details. Front close-up of lavender lace brief with intricate floral embroidery and neon yellow accents on soft sheer fabric.
PrimaDonna Ixia Full Brief
$93.00
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Front view of a mauve underwire bra laid flat on a white background, showcasing lace detailing, structured cups, and feminine bow accent. Back view of a mauve underwire bra showing smooth supportive band, adjustable straps, and secure hook-and-eye closure on a model.
PrimaDonna Madison Full Cup Bra
$177.00
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Front view of a mauve underwire bra with matching mid-rise brief worn by a model, showcasing the coordinated set and supportive fit. Back view of a mauve mid-rise brief laid flat, featuring smooth fabric with delicate lace side panels.
PrimaDonna Madison Full Brief
$84.00
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PrimaDonna Sophora Basic Full Brief PrimaDonna Sophora Basic Full Brief
PrimaDonna Sophora Basic Full Brief
$52.00
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Black and red floral lace plunge bra displayed flat to show sheer cups and scalloped straps. Detailed view of black and red embroidered lace plunge bra with sheer mesh and scalloped edging.
PrimaDonna Springdale Plunge Bra
$221.00
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Black sheer lace bra with underwire support, product front view. Close-up of black lace bra on model, showing sheer embroidered cups.
PrimaDonna Shimla Plunge Bra
$212.00
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Black lace bra with embroidery and mesh panels, product-only view. Close-up of model wearing black lace bra with mesh embroidery, front view.
PrimaDonna Shimla Balcony Bra
$212.00
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Close-up of black lace full cup bra with sheer lace embroidery on model. Side view of black lace full cup bra with embroidered lace detail on model.
PrimaDonna Shimla Full Brief
$102.00
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Black lace brief with sheer embroidered front panel, product view. Black lace thong with floral embroidery, product flat lay.
PrimaDonna Shimla Thong
$84.00
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Close-up of soft pink wireless lace bralette with scalloped edges and geometric floral pattern. Woman wearing a soft pink lace wireless bralette and matching high-waist brief, front view.
PrimaDonna Salerno Wireless Bralette
$142.00
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Close-up of PrimaDonna Madison full-cup bra in deep green with floral lace and check pattern. Model wearing PrimaDonna Madison bra in deep green, front view highlighting lace details.
PrimaDonna Madison Full Cup Bra
$177.00
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PrimaDonna Madison full brief in deep green with check pattern and lace trim, front view. Back view of PrimaDonna Madison full brief in deep green with smooth fabric and lace accents.
PrimaDonna Madison Full Brief
$84.00
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Flat lay of nightshadow blue full cup bra featuring floral embroidery and scalloped straps. Frontal close-up of underwire full cup bra in nightshadow blue with sheer embroidered upper cups.
PrimaDonna Monterrey Full Cup Bra
$169.00
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Flat lay of high-waist briefs in nightshadow blue with floral lace panels and subtle vertical stripe detailing on the front. Close-up front view of high-waist panties in nightshadow blue featuring sheer floral lace panels and soft stretch fabric.
PrimaDonna Monterrey Full Brief
$84.00
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Studio shot of embroidered full cup bra in deep plum, showcasing lace details and centre bow. Full-body front view of woman wearing deep plum embroidered full cup bra and matching panty set.
PrimaDonna Deauville Full Cup Bra
$195.00
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Studio shot of embroidered full brief in deep plum, showcasing sheer floral panels and wave stitching. Front view of model wearing embroidered full brief panty in deep plum with matching full cup bra.
PrimaDonna Deauville Full Brief
$102.00
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Blue underwire bra with sheer fuchsia embroidered lace and check-patterned cups. Side view of a blue full cup bra with contrasting pink lace embroidery on model.
PrimaDonna Madison Full Cup Bra
$186.00
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Front view of blue full brief with check pattern and embroidered fuchsia lace along the waistband. Back view of blue full brief featuring smooth fabric and lace accents at the leg openings.
PrimaDonna Madison Full Brief
$84.00
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Front flat lay of a cream full-cup bra featuring delicate floral embroidery and subtle yellow polka dot pattern. Front close-up of a woman wearing a cream bra with sheer embroidered upper cups and soft supportive lower cups.
PrimaDonna Novaro Full Cup Bra
$178.00
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Flat lay of high-waisted ivory brief featuring sheer side panels with yellow floral embroidery and dotted centre panel. Flat lay of the back side of the high-waisted brief in smooth ivory microfiber with clean finish and no seams.
PrimaDonna Novaro Full Brief
$84.00
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Product image of a pink gingham panty with lace overlay on the waistband and a small center bow. Product image of a high-waisted solid pink panty with floral lace panels on the sides.
PrimaDonna Madison Full Brief
$84.00
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Black bra with intricate floral lace details and sheer structured cups for a sophisticated look. PrimaDonna Gallipoli Full Cup Bra
PrimaDonna Gallipoli Full Cup Bra
$186.00
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Black panties with floral lace details, sheer panels, and scalloped edges for an elegant and refined look. PrimaDonna Gallipoli Full Brief
PrimaDonna Gallipoli Full Brief
$102.00
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Full brief in milky baby blue with contrast lime green embroidery at hips. Front view without model. Full brief in milky baby blue with contrast lime green embroidery at hips. Front view on model.
PrimaDonna Deauville Full Brief
$102.00
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Full brief in tonal leopard print on a dusty rose background. Front view, without model. Full brief in tonal leopard print on a dusty rose background. Front view, on model.
PrimaDonna Madison Full Brief
$84.00
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PrimaDonna Mohala Full Cup Bra PrimaDonna Mohala Full Cup Bra
PrimaDonna Mohala Full Cup Bra
$179.00
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PrimaDonna Mohala Full Brief PrimaDonna Mohala Full Brief
PrimaDonna Mohala Full Brief
$84.00
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PrimaDonna Monterrey Full Cup Bra PrimaDonna Monterrey Full Cup Bra
PrimaDonna Monterrey Full Cup Bra
$169.00
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PrimaDonna Monterrey Full Brief PrimaDonna Monterrey Full Brief
PrimaDonna Monterrey Full Brief
$84.00
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PrimaDonna Monterrey Rio Brief PrimaDonna Monterrey Rio Brief
PrimaDonna Monterrey Rio Brief
$76.00
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PrimaDonna San Angel Full Cup Bra PrimaDonna San Angel Full Cup Bra
PrimaDonna San Angel Full Cup Bra
$186.00
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PrimaDonna Deauville Full Cup Bra PrimaDonna Deauville Full Cup Bra
PrimaDonna Deauville Full Cup Bra
$195.00
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PrimaDonna Deauville Full Brief PrimaDonna Deauville Full Brief
PrimaDonna Deauville Full Brief
$102.00