PrimaDonna                    

PrimaDonna

Never compromise. With PrimaDonna's 93 inclusive sizes, women can have it all: comfort and a cool look, seduction and support. There’s always a PrimaDonna for your needs.
The Van de Velde lingerie group currently ranks 7th worldwide on the ESG rating scale for clothing companies. This rating by Sustainalytics shows a company’s efforts to reduce ESG (Environmental, Social, Governance) risks.

Check out Prima Donna's little sister PrimaDonna Twist for the same great fit in fun colours and prints!

208 products
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PrimaDonna Madison bra in Wild Rose featuring checkered fabric, sheer floral lace upper cups, underwire support and decorative bows. Close-up of the PrimaDonna Madison bra in Wild Rose with signature checkered cups, sheer floral lace and delicate bow details.
PrimaDonna Madison Full Cup Bra
$177.00
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PrimaDonna Madison Full Brief PrimaDonna Madison Full Brief
PrimaDonna Madison Full Brief
$87.00
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PrimaDonna Seamless Deauville seamless full cup underwire bra in Peacock blue, front product image Close-up of PrimaDonna Seamless Deauville full cup bra in Peacock blue with smooth seamless cups and embroidered straps
PrimaDonna Deauville Seamless Full Cup Bra
$161.00
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PrimaDonna Deauville full cup underwire bra in Peacock blue with signature embroidered cups, front product image Close-up of PrimaDonna Deauville full cup bra in Peacock blue featuring floral embroidery and supportive three-piece cups
PrimaDonna Deauville Full Cup Bra
$204.00
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PrimaDonna Deauville full brief in Peacock blue with floral embroidered lace panels, front product image PrimaDonna Deauville full brief in Peacock blue on model, front view highlighting embroidered lace details
PrimaDonna Deauville Full Brief
$102.00
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PrimaDonna Deauville full brief in Peacock blue, back product image with seamless microfiber finish PrimaDonna Deauville full cup bra with matching full brief in Peacock blue on model, front view
PrimaDonna Deauville Basic Full Brief
$54.00
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PrimaDonna Madison Full Cup Bra in Navy basics, designed with supportive full cups, side support panels, and smooth shaping for all-day comfort. PrimaDonna Madison Full Cup Bra in Navy, featuring adjustable straps, a secure back closure, and a supportive fit ideal for everyday basics.
PrimaDonna Madison Full Cup Bra
$177.00
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PrimaDonna Madison Full Brief in Navy basics, designed with smooth supportive fabric, delicate lace inserts, and comfortable full coverage. PrimaDonna Madison Full Brief in Navy, featuring full rear coverage, smooth microfiber fabric, and lace trim for an elegant everyday finish.
PrimaDonna Madison Full Brief
$87.00
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PrimaDonna Madison Rio Brief in Navy, a timeless basics brief with signature checked fabric, elegant lace details, and comfortable moderate coverage. PrimaDonna Madison Rio Brief in Navy basics, designed with soft fabric, refined lace inserts, and a smooth silhouette for everyday comfort.
PrimaDonna Madison Rio Brief
$79.00
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Front view of the Crazy Blue balcony bra with sheer embroidered upper cups, floral lace and a delicate jewel at the centre. Model wearing the Crazy Blue lace balcony bra, showcasing its supportive underwire design and sheer embroidered cups.
PrimaDonna Shimla Balcony Bra
$218.00
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Front view of the Crazy Blue full brief with smooth fabric panels, sheer embroidered mesh and lace side details. Model wearing the Crazy Blue full brief, showing the high-rise fit, sheer embroidered front panel and lace sides.
PrimaDonna Shimla Full Brief
$102.00
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Front product view of the Crazy Blue basic brief with smooth microfiber and a clean, seamless-looking finish. Front close-up of the Crazy Blue basic brief featuring sleek microfiber, a mid-rise waist and clean minimalist design.
PrimaDonna Shimla Basic Brief
$54.00
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Front product view of PrimaDonna Miyara wireless bra in black with sheer floral lace and a wide underband. Front view of model wearing PrimaDonna Miyara wireless black lace bra with a flattering deep V-neckline.
PrimaDonna Miyara Wireless Bra
$165.00
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Front product view of PrimaDonna Miyara black lace brief featuring an all-over floral pattern and delicate trim. Back product view of PrimaDonna Miyara black lace brief with sheer floral lace and decorative seam detailing.
PrimaDonna Miyara Lace Brief
$87.00
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Front view of PrimaDonna Miyara bra in black with vibrant pink, purple and turquoise floral embroidery. PrimaDonna Miyara bra in black with colourful floral embroidery, styled with matching high-waist briefs.
PrimaDonna Miyara Full Cup Bra
$199.00
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Front product view of PrimaDonna Miyara Full Brief in Floral Eclipse with black lace and vibrant multicolour floral embroidery. Front view of model wearing PrimaDonna Miyara Full Brief in Floral Eclipse with sheer embroidered floral side panels.
PrimaDonna Miyara Full Brief
$95.00
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PrimaDonna Monterrey full cup underwire bra in Venus featuring soft blush striped fabric, floral lace upper cups, supportive three-piece cups, and elegant full-bust coverage. Angled front view of the PrimaDonna Monterrey full cup bra in Venus showcasing floral lace upper cups, soft striped fabric, supportive side panels, and a flattering full-coverage fit.
PrimaDonna Monterrey Full Cup Bra
$173.00
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PrimaDonna Monterrey Full Brief in Venus featuring delicate floral lace side panels, a subtle striped front panel, smooth microfiber sides, and comfortable full-coverage support. Close-up of the PrimaDonna Monterrey Full Brief in Venus highlighting elegant floral lace inserts, shimmering striped fabric, a high-rise silhouette, and flattering full coverage.
PrimaDonna Monterrey Full Brief
$87.00
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PrimaDonna Monterrey Rio Brief in Venus featuring delicate floral lace side panels, a subtle striped front panel, smooth microfiber sides, and comfortable mid-rise coverage. Close-up of the PrimaDonna Monterrey Rio Brief in Venus highlighting floral lace inserts, shimmering striped fabric, soft microfiber, and an elegant feminine design.
PrimaDonna Monterrey Rio Brief
$79.00
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PrimaDonna Cala Luna full cup underwire bra in Botanique with sheer upper cups, multicolour floral embroidery, three-part cups, and exceptional full-bust support. Close-up of PrimaDonna Cala Luna full cup bra in Botanique showcasing sheer embroidered upper cups, vibrant floral details, and supportive full-coverage design.
PrimaDonna Cala Luna Full Cup Bra
$198.00
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PrimaDonna Cala Luna plunge underwire bra in Botanique with deep plunge neckline, sheer embroidered cups, vibrant floral embroidery, and supportive underwire design. Close-up of PrimaDonna Cala Luna plunge bra in Botanique showcasing colourful floral embroidery, elegant scalloped edges, and a flattering plunge shape for fuller busts.
PrimaDonna Cala Luna Plunge Bra
$207.00
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PrimaDonna Cala Luna full brief in Botanique with a smooth front panel, sheer embroidered side inserts, and colourful floral embroidery. Model wearing PrimaDonna Cala Luna full brief in Botanique with a flattering high-rise fit, full coverage, and elegant embroidered side panels.
PrimaDonna Cala Luna Full Brief
$93.00
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PrimaDonna Cala Luna Rio brief in Botanique featuring vibrant coral and turquoise floral embroidery on sheer tulle with a soft khaki front panel. Model wearing PrimaDonna Cala Luna Rio brief in Botanique with colourful floral embroidery, sheer lace waistband, and a flattering mid-rise fit.
PrimaDonna Cala Luna Rio Brief
$85.00
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PrimaDonna 026-2127 Madison Full Cup Seamless Bra in Caffè Latte with lace overlay and checked side panels. Front view of PrimaDonna 026-2127 Madison Full Cup Seamless Bra in Caffè Latte with seamless floral lace design.
PrimaDonna Madison Full Cup Seamless Bra
$187.00
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PrimaDonna 026-2127 Madison Full Cup Seamless Bra in Black with delicate sheer lace and everyday support. Front view of PrimaDonna 026-2127 Madison Full Cup Seamless Bra in Black with seamless full coverage cups.
PrimaDonna Madison Full Cup Seamless Bra
$187.00
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Close-up of white embroidered lace bra with sheer upper cups and supportive underwire design. White underwire bra back view with adjustable straps and hook-and-eye closure, smooth supportive band design.
PrimaDonna Osino Balcony Bra
$178.00
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Close-up of white underwire bra style 016-3310 highlighting sheer embroidered lace cups and scalloped trim. Back view of white underwire bra style 016-3310 with adjustable straps and smooth supportive band.
PrimaDonna Osino Full Cup Bra
$169.00
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Close-up of white brief style 056-3311 highlighting lace embroidery and small bow detail at waistband. Back view of white full coverage brief style 056-3311 featuring smooth stretch fabric and delicate scalloped trim.
PrimaDonna Osino Full Brief
$84.00
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Front view of ivory lace underwire bra with sheer embroidered cups and supportive structure, worn by a model. Angled side view of ivory lace underwire bra showing cup depth, lace embroidery, and adjustable straps.
PrimaDonna Naica Balcony Bra
$204.00
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Front close-up of ivory high-waist brief with sheer lace detailing and smooth fabric panels, worn by a model. Back view of ivory high-waist brief with sheer lace back panels and smooth waistband for comfortable coverage.
PrimaDonna Naica Full Brief
$102.00
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Front close-up of ivory lace brief with sheer embroidered panels and soft elastic trim, worn by a model. Back close-up of ivory lace thong showing sheer mesh waistband and smooth fabric back.
PrimaDonna Naica Thong
$77.00
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PrimaDonna Swim Dalice Bikini Top Front view of zebra print bikini top with decorative ring straps
PrimaDonna Swim Dalice Bikini Top
$196.00
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Zebra print bikini brief with adjustable side drawstring ties Front view close-up of zebra print side-tie bikini brief
PrimaDonna Swim Dalice Bikini Bottom
$104.00
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Zebra print one-piece swimsuit with scoop neckline and ring strap details Back view of zebra print one-piece swimsuit with low scoop back
PrimaDonna Swim Dalice Control Swimsuit
$308.00
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Light blue full cup bra with green and white floral embroidery, flat lay front view Light blue embroidered bra on model, front view with scalloped neckline and supportive cups
PrimaDonna Cala Luna Full Cup Bra
$196.00
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Light blue high-waist brief with embroidered side panels, flat lay front view Light blue high-waist brief with green and white floral embroidery and sheer side panel, front view on model
PrimaDonna Cala Luna Full Brief
$92.00

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