PrimaDonna                    

PrimaDonna

Never compromise. With PrimaDonna's 93 inclusive sizes, women can have it all: comfort and a cool look, seduction and support. There’s always a PrimaDonna for your needs.
The Van de Velde lingerie group currently ranks 7th worldwide on the ESG rating scale for clothing companies. This rating by Sustainalytics shows a company’s efforts to reduce ESG (Environmental, Social, Governance) risks.

Check out Prima Donna's little sister PrimaDonna Twist for the same great fit in fun colours and prints!

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Light blue full cup bra with green and white floral embroidery, flat lay front view Light blue embroidered bra on model, front view with scalloped neckline and supportive cups
PrimaDonna Cala Luna Full Cup Bra
$196.00
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Light blue high-waist brief with embroidered side panels, flat lay front view Light blue high-waist brief with green and white floral embroidery and sheer side panel, front view on model
PrimaDonna Cala Luna Full Brief
$92.00
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Light blue thong with sheer lace waistband and green floral embroidery, front view on white background Light blue lace thong with scalloped embroidered waistband, worn on model, front view
PrimaDonna Cala Luna Thong
$84.00
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Pink underwire bra with floral lace upper cups, check pattern fabric, and centre bow detail Close-up of pink lace underwire bra with sheer floral lace and structured cups
PrimaDonna Madison Full Cup Bra
$177.00
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Pink bikini brief with check pattern fabric, lace trim, and small centre bow Back view of pink bikini brief with smooth fabric and floral lace side panels
PrimaDonna Madison Rio Brief
$75.00
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Pink high-waist brief with check pattern fabric, lace waistband, and small centre bow Back view of pink high-waist brief with smooth fabric and lace side panels
PrimaDonna Madison Full Brief
$84.00
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Pink lace underwear on a white background Pink lace-trimmed underwear on a white background
PrimaDonna Madison Hotpants
$75.00
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Pink lace bikini bottom on a white background Pink lace thong on a white background
PrimaDonna Madison Thong
$67.00
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Nude seamless wireless bra product image on white background with scoop neckline and wide band Close-up front detail of nude seamless wireless bra showing smooth cups and supportive underband
PrimaDonna Nudda Minimizer Wireless Bra
$116.00
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Mocha seamless wireless bra product image on white background with scoop neckline and wide straps Close-up front detail of mocha seamless wireless bra showing smooth cups and invisible finish
PrimaDonna Nudda Minimizer Wireless Bra
$116.00
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Black seamless wireless bra product image on white background with wide straps and supportive band Close-up back view of black seamless wireless bra with hook-and-eye closure
PrimaDonna Nudda Minimizer Wireless Bra
$116.00
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PrimaDonna Nudda Minimizer Bodysuit PrimaDonna Nudda Minimizer Bodysuit
PrimaDonna Nudda Minimizer Bodysuit
$149.00
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Mocha seamless minimizer bodysuit product image on white background, front view Front full-body view of model wearing mocha shaping minimizer bodysuit
PrimaDonna Nudda Minimizer Bodysuit
$149.00
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Black seamless minimizer bodysuit product image on white background, front view Front full-body view of model wearing black sculpting bodysuit
PrimaDonna Nudda Minimizer Bodysuit
$149.00
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Nude high-waisted seamless shaping shorts with tummy control and thigh smoothing panels - product image on white background Front view of nude seamless shaper shorts showing high-rise waistband and smooth finish
PrimaDonna Nudda Shaper Shorts
$67.00
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Cocoa high-waisted shaping shorts product image on white background - seamless design Cocoa high-waisted seamless shaping shorts with tummy control and thigh smoothing panels - front view
PrimaDonna Nudda Shaper Shorts
$67.00
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Black high-waisted seamless shaper shorts product image on white background Side close-up of black seamless shaping shorts showing stretch fabric and smooth finish
PrimaDonna Nudda Shaper Shorts
$67.00
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Nude seamless high-waisted control brief product image on white background Front view of nude high-waisted seamless shaping brief with tummy control panel
PrimaDonna Nudda Full Brief
$67.00
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Nude seamless high-rise control brief product image on white background Front view of high-waisted tummy control brief in mocha nude shade
PrimaDonna Nudda Full Brief
$67.00
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Black seamless high-waisted shaping brief product image on white background Front view of black high-waisted seamless shaping brief with tummy control support
PrimaDonna Nudda Full Brief
$67.00
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Nude seamless anti-chafing shorts with high waist and smoothing panel - product image on white background Front view of nude high-rise shaping shorts designed to prevent thigh chafing
PrimaDonna Nudda Long Shapewear Short
$69.00
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Front view of seamless high-waisted shaping shorts in warm nude with thigh coverage Model wearing high-rise anti-chafing shorts with smooth tummy control panel
PrimaDonna Nudda Long Shapewear Short
$69.00
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Black shorts on a white background Black athletic shorts worn by a person on a white background
PrimaDonna Nudda Long Shapewear Short
$69.00
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Beige high-waisted thong bottom on a white background Beige high-waisted bikini bottom on a white background
PrimaDonna Nudda Shapewear Thong
$58.00
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Brown high-waisted bikini bottom on a white background Brown high-waisted bikini bottom on a white background
PrimaDonna Nudda Shapewear Thong
$58.00
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Black high-waisted bikini bottom on a white background Black high-waisted bikini bottom on a person against a white background
PrimaDonna Nudda Shapewear Thong
$58.00
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Product-only image of lavender embroidered underwire bra with sheer lace cups and lime floral appliqué accents. Close-up front view of lavender lace underwire bra with sheer mesh cups and neon yellow floral embroidery detail.
PrimaDonna Ixia Full Cup Bra
$196.00
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Product-only image of lavender full brief panties with clean seamless finish and subtle scalloped waistband detail. Front close-up of lavender high-rise full brief underwear in smooth microfiber fabric with delicate trim.
PrimaDonna Ixia Basic Full Brief
$52.00
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Flat lay of wisteria lace thong with sheer lavender mesh and neon yellow floral embroidery detailing. Front view of wisteria embroidered lace thong with sheer mesh panels and bright yellow floral accents.
PrimaDonna Ixia Thong
$84.00
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Product-only image of lavender embroidered lace brief featuring sheer floral mesh and lime green appliqué details. Front close-up of lavender lace brief with intricate floral embroidery and neon yellow accents on soft sheer fabric.
PrimaDonna Ixia Full Brief
$93.00
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Front view of a mauve underwire bra laid flat on a white background, showcasing lace detailing, structured cups, and feminine bow accent. Back view of a mauve underwire bra showing smooth supportive band, adjustable straps, and secure hook-and-eye closure on a model.
PrimaDonna Madison Full Cup Bra
$177.00
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Front view of a mauve underwire bra with matching mid-rise brief worn by a model, showcasing the coordinated set and supportive fit. Back view of a mauve mid-rise brief laid flat, featuring smooth fabric with delicate lace side panels.
PrimaDonna Madison Full Brief
$84.00
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PrimaDonna Sophora Basic Full Brief PrimaDonna Sophora Basic Full Brief
PrimaDonna Sophora Basic Full Brief
$52.00
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Black and red floral lace plunge bra displayed flat to show sheer cups and scalloped straps. Detailed view of black and red embroidered lace plunge bra with sheer mesh and scalloped edging.
PrimaDonna Springdale Plunge Bra
$221.00
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Black sheer lace bra with underwire support, product front view. Close-up of black lace bra on model, showing sheer embroidered cups.
PrimaDonna Shimla Plunge Bra
$212.00
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Black lace bra with embroidery and mesh panels, product-only view. Close-up of model wearing black lace bra with mesh embroidery, front view.
PrimaDonna Shimla Balcony Bra
$212.00

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