Kick Off October by “Giving” To Beat Breast Cancer & Celebrating Our Bayview Store’s 10th Anniversary!


What is more rewarding – to give or to receive?

I had a milestone birthday a short time ago, and it is indeed so nice to receive well wishes and thoughtful gifts, but the feeling of giving is, in my opinion, more rewarding!

I was so proud that my "old" friend Allan Bell, Director Community Relations and Corporate Partnerships, Markham Stouffville Hospital Foundation thought of Linea Intima when he came up with the idea of the "TA TA Bra Design” project - a truly "uplifting" experience!

Nobody knows more about lifting (breasts that is) than me and I immediately jumped to the call!

Linea Intima donated 14 bras. We selected and sent along Amoena and Simone Pérèle bras to be decorated by celebrity designers for the TA TA Bra Design Silent Auction benefiting the CIBC Celebration of Hope for Markham Stouffville Hospital Breast Health Centre and Chemotherapy Clinic.

The bra Erin Davis designed "Under the C"Designers include Erin Davis of CHFI, Frank Ferragine and Kevin Frankish of CityTV, fashion TV host Jeanne Beker, actor Christian LeBlanc of The Young and the Restless, Olympic Gold medallist Natalie Spooner of Canada’s national women’s hockey team, and NHL legends Darryl Sittler, Wendel Clark and Johnny Bower, along with their wives.

This year’s Celebration of Hope event, the “Chocolate Sunday Luncheon” takes place October 26thHere’s the link for details and to purchase tickets. I hope you can attend to support this amazing event and worthwhile cause.

Well, this rewarding experience inspired me to continue the "giving" and as it happens our Bayview Village store celebrates its 10th anniversary on October 16th!

To mark this milestone…for “10” days, from October 6th to October 16th, we will post a different Bayview Anniversary celebration “gift” for you - on our Facebook, Twitter, Instagram and Website. Make sure to keep an eye on all of our social media sites for details of the celebration savings.

During our anniversary celebration Bayview Village customers can make a donation in support of the TA TA Bra Design Silent Auction and Linea Intima will match those donations (up to $2,000).

Then, on October 16th Linea Intima Bayview will host the TA TA Bra Designer Party. We’ll have some of the celebrity designer bras on display in the store that day and the party will take place from 6pm-8pm.

Allan Bell and his celebrity friends will be on hand, to celebrate and answer your questions, plus we will present Allan with a cheque from Linea Intima benefitting the Markham Stouffville Hospital Breast Health Centre and Chemotherapy Clinic.

If you’d like to attend the TA TA Party, please let us know and we’ll send you all of the exciting details. The $10 admission will also be part of Linea Intima’s donation cheque. Let us know as soon as you can, space is limited.

Our mission is always to help support your “girls” with the perfect fitting bra and in October, we’re asking for your support to help us raise funds for this very worthwhile cause. Together we can help to make a difference!



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