A Tribute to Empreinte
Linea Intima was one of the few stores to discover and carry the Empreinte line, and to appreciate its special fit and design, long before its reincarnation about 10 years ago, under new owner, Mr Phillipe Berthaux.
In the last five years the brand has gone through an extensive design evolution, becoming more fashion forward in its styling and colour selection, yet staying true to its renowned fit (which lifts, supports and slims thanks to the unique way the wires are sized).
Some customers love the fit and the feel of an Empriente bra instantly, as soon as they put it on. A common refrain heard from the fitting room is, " I feel like it is custom made for me!”
Others take longer to get used to the special look and feel, but one thing is for sure, they all come back asking for it by name and sharing their ‘success’ stories – of how much they love how they look and feel in their Empriente bra.
So you can imagine how thrilled I was to be the first Canadian customer to visit their first retail store, Empreinte L'Atelier Lingerie at 13, rue Saint Florentin in Paris. It is stunning!
Bra and panty sets are beautifully displayed throughout the store in picture frames, highlighting the fact that each is like a “work of art” – which they truly are.
Here is the best part. Every bra they sell can be customized while you wait, with your own personal touch – by adding pretty bows, graceful initials, or colourful gemstones. I just love this concept – this is what I call creating a retail experience!
The new fall line of Empreinte will be arriving in our stores soon. Keep an eye out on our website or on our Facebook, or better yet drop by to check them out in person. I promise you will not be disappointed!