Linea Intima for Toni Plus

Linea Intima for Toni Plus

Fashionable one-stop shopping and stylish support for plus size women! We are always looking for new ways to offer our knowledgeable bra-fitting service to women, so when the owner of Toni Plus approached me to open a plus size lingerie department at her Sherway Gardens shopping mall location – I said YES!

It is a marriage made in heaven so to speak – both Linea Intima and Toni Plus have the same customer service philosophy with highly trained associates and both carry top-quality fashion labels that not only mirror the latest trends but also offer a figure-flattering fit.

Liliana discussing Empreinte's Thalia bra with CityLine“We are thrilled to offer our customers the opportunity to enhance the fit and look of our designer fashions with the perfect lingerie, expertly fitted by Linea Intima specialists,” our partner, Toni Plus Founder and President Toni Tiraborelli, says. “Our passion is plus size fashion and Linea Intima brings that same passion to plus size foundations.”

As you know, I've always maintained, what you wear under your outfit is as important as the clothing itself and the perfect fitting bra is the secret to looking and feeling your absolute best. We couldn't be more excited about the opportunity to offer this experience to the Toni Plus customer!

Toni Plus Sherway’s new Linea Intima Intimates plus size department will include our most popular European brands which all of you love – each designed to provide serious shape and support for curvaceous figures - PrimaDonna, Empreinte and Simone Pérèle bras, shapewear and panties.

We will also be adding new exclusive merchandise to our Toni Plus Sherway location – specially designed plus size sleepwear, silks, robes and caftans as well as new bra collections that extend our plus range from 38-44, B-C and 36-44, D-I up to a size 48 and a J cup. We will also carry sexy panties up to 5X and shapely swimwear up to size 24.

We recently threw a media party to introduce our new partnership to Toronto’s top plus size fashion bloggers as well as editors from DARE and Fashion magazines. TV cameras from Cityline and Rogers Etobicoke Now came to capture the exciting evening. We’ll keep you posted when our event segment airs on Cityline and Etobicoke Now but in the meantime, check out what our guests had to say on social media.

My Curves and Curls wrote a fabulous blog about attending our event here.

If you missed our CH Morning Live plus size fashion and lingerie segment with me and Toni Plus fashion spokesperson, Diana Di Poce you can watch it here.

We look forward to getting to know all of our new Sherway customers…please visit us soon!


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