PrimaDonna                    

PrimaDonna

Never compromise. With PrimaDonna's 93 inclusive sizes, women can have it all: comfort and a cool look, seduction and support. There’s always a PrimaDonna for your needs.
The Van de Velde lingerie group currently ranks 7th worldwide on the ESG rating scale for clothing companies. This rating by Sustainalytics shows a company’s efforts to reduce ESG (Environmental, Social, Governance) risks.

Check out Prima Donna's little sister PrimaDonna Twist for the same great fit in fun colours and prints!

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Front flat lay of a cream full-cup bra featuring delicate floral embroidery and subtle yellow polka dot pattern. Front close-up of a woman wearing a cream bra with sheer embroidered upper cups and soft supportive lower cups.
PrimaDonna Novaro Full Cup Bra
$178.00
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Flat lay of high-waisted ivory brief featuring sheer side panels with yellow floral embroidery and dotted centre panel. Flat lay of the back side of the high-waisted brief in smooth ivory microfiber with clean finish and no seams.
PrimaDonna Novaro Full Brief
$84.00
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Product image of a pink gingham bra with intricate floral lace and a small bow at the center. Close-up of a woman wearing a pink gingham bra with floral lace detailing.
PrimaDonna Madison Full Cup Bra
$177.00
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Product image of a pink gingham panty with lace overlay on the waistband and a small center bow. Product image of a high-waisted solid pink panty with floral lace panels on the sides.
PrimaDonna Madison Full Brief
$84.00
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Product image of a pink gingham bikini panty with a small bow at the waistband. Product image of a high-waisted pink panty with floral lace inserts on both sides.
PrimaDonna Madison Rio Brief
$77.00
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Product image of a pink gingham panty featuring lace panels and a small decorative bow. Product image of the back of a pink gingham panty with floral lace trim around the leg openings.
PrimaDonna Madison Hotpants
$76.00
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Product image of a pink gingham thong featuring a wide floral lace waistband and center bow. Product image of the back view of a pink thong with an all-lace waistband and solid fabric at the base.
PrimaDonna Madison Thong
$68.00
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Product image of the white lace underwired bra on a plain white background. Close-up front shot of the lace detailing on the bra worn by a model.
PrimaDonna Salerno Full Cup Bra
$150.00
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Product image of the white lace bralette on a plain white background. Close-up front view of the lace bralette showing detailed stitching and scalloped trim.
PrimaDonna Salerno Wireless Bralette
$142.00
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Flat lay of a white high-waist panty with diagonal lace accents across the hips. Back flat lay of a white high-waist panty featuring smooth microfiber fabric with lace accents on the sides.
PrimaDonna Salerno Full Brief
$77.00
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Front view of a white thong featuring a smooth, seamless panel with minimal lace trim at the sides. Rear view of the thong showing the full lace panel with a delicate floral geometric pattern.
PrimaDonna Salerno Thong
$68.00
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PrimaDonna Montara Full Cup Bra PrimaDonna Montara Full Cup Bra
PrimaDonna Montara Full Cup Bra
$133.00
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PrimaDonna Sport The Game Bra PrimaDonna Sport The Game Bra
PrimaDonna Sport The Game Bra
$177.00
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PrimaDonna Sport The Game Leggins PrimaDonna Sport The Game Leggins
PrimaDonna Sport The Game Leggins
$158.00
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PrimaDonna Sport The Game Tank Top PrimaDonna Sport The Game Tank Top
PrimaDonna Sport The Game Tank Top
$100.00
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PrimaDonna Swim Najac Plunge Swimsuit PrimaDonna Swim Najac Plunge Swimsuit
PrimaDonna Swim Najac Plunge Swimsuit
$308.00
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PrimaDonna Devdaha Full Cup Bra PrimaDonna Devdaha Full Cup Bra
PrimaDonna Devdaha Full Cup Bra
$196.00
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PrimaDonna Devdaha Full Brief PrimaDonna Devdaha Full Brief
PrimaDonna Devdaha Full Brief
$92.00
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PrimaDonna Devdaha Rio Bikini Brief PrimaDonna Devdaha Rio Bikini Brief
PrimaDonna Devdaha Rio Bikini Brief
$84.00
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Black bra with intricate floral lace details and sheer structured cups for a sophisticated look. PrimaDonna Gallipoli Full Cup Bra
PrimaDonna Gallipoli Full Cup Bra
$186.00
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Black panties with floral lace details, sheer panels, and scalloped edges for an elegant and refined look. PrimaDonna Gallipoli Full Brief
PrimaDonna Gallipoli Full Brief
$102.00
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A tropical floral bikini top with adjustable straps and a tie-front detail on a cream background. PrimaDonna Swim Tanzania Bikini Top
PrimaDonna Swim Tanzania Bikini Top
$196.00
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A one-piece swimsuit with a vibrant tropical floral print, featuring ruched details and adjustable straps. PrimaDonna Swim Tanzania Control Swimsuit
PrimaDonna Swim Tanzania Control Swimsuit
$327.00
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A high-waisted swim brief with a tropical floral print. PrimaDonna Swim Tanzania Full Brief
PrimaDonna Swim Tanzania Full Brief
$103.00
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A packshot of PrimaDonna Swim Summer-Spring Collection 2025, blue leopard print. A model wearing a PrimaDonna Swim Summer-Spring Collection 2025 top, blue leopard print.
PrimaDonna Swim Riyad Bikini Top
$206.00
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A bikini Swim pack shot in leopard blue print. A model wearing a bikini Swim in leopard blue print.
PrimaDonna Swim Riyad Bikini Brief
$112.00
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Full cup underwired bra in milky baby blue with contrast lime green embroidery on upper cups. Front view without model. Full cup underwired bra in milky baby blue with contrast lime green embroidery on upper cups. Front view on model.
PrimaDonna Deauville Full Cup Bra
$195.00
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Mid-rise brief in milky baby blue with contrast lime green embroidery on front panel. Front view without model. Mid-rise brief in milky baby blue with contrast lime green embroidery on front panel. Front view on model.
PrimaDonna Deauville Rio Brief
$92.00
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Full brief in milky baby blue with contrast lime green embroidery at hips. Front view without model. Full brief in milky baby blue with contrast lime green embroidery at hips. Front view on model.
PrimaDonna Deauville Full Brief
$102.00
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Luxury thong in milky baby blue with contrast lime green embroidery at hips and around the legs. Front view without model. Luxury thong in milky baby blue with contrast lime green embroidery at hips and around the legs. Rear view without model.
PrimaDonna Deauville Luxury Thong
$100.00
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Full cup bra in sweet dust: a tonal leopard print on a dusty rose background. Front view, without model. Full cup bra in sweet dust: a tonal leopard print on a dusty rose background. Front view, on model.
PrimaDonna Madison Full Cup Bra
$177.00
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Full brief in tonal leopard print on a dusty rose background. Front view, without model. Full brief in tonal leopard print on a dusty rose background. Front view, on model.
PrimaDonna Madison Full Brief
$84.00
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PrimaDonna Madison Full Cup Bra PrimaDonna Madison Full Cup Bra
PrimaDonna Madison Full Cup Bra
$135.20 $169.00
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PrimaDonna Madison Full Brief PrimaDonna Madison Full Brief
PrimaDonna Madison Full Brief
$67.20 $84.00
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PrimaDonna Mohala Full Cup Bra PrimaDonna Mohala Full Cup Bra
PrimaDonna Mohala Full Cup Bra
$179.00
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PrimaDonna Mohala Full Brief PrimaDonna Mohala Full Brief
PrimaDonna Mohala Full Brief
$84.00