Late last week when my mother and I were out running some errands, she decided that she needed a new bra (she is 89 years young).
After doing a Google search to locate a good lingerie store in London Ontario we came across Linea Intima and decided to check them out. Since we were already in the downtown core we parked the car and walked to the store to wait until the 10:00 o’clock opening. I tried the store door (even though it was 15 minutes before the scheduled opening time)and much to our surprise the door was open and we were warmly greeted by Mary Beth and her co-worker and were subsequently invited in.
Mary Beth’s knowledge, patience and expertise was exemplary and after a good hour and a half, both my mother and I walked out of Linea Intima with new bras and placed an order for a second bra for my mom.
Surprisingly enough, both of us are wearing different sizes bras then we anticipated based on our current collections. Talk about great comfort and fit and we are both so absolutely thrilled with our purchase and will definitely be back for seconds and thirds and then some. :)
Thank you to Mary Beth and Linea Intima for your great service, great staff and great products.

You will definitely be our first (and likely only) stop whenever we need new undergarments.


Two very happy customers…

Rebecca and Kay

This is THE first and no. 1 intimate apparel shop I send my wardrobe clients to prior to our shopping outing! Charlene and Nicki in London, Ontario are THE consummate sales associates - informative, fun, and not pushy!!!!! As a wardrobe stylist, I am thrilled to have them on my list of Fav's.

Susan Jacobs

Thankyou to Mary Beth at the London location, for helping me to find a particular Chantelle bra which I had been looking for. I had the bra within one week of enquiring about it. She showed me several other bras which fit nicely. I found her to be very helpful, without being pushy. I will definitely return to this store in the future.

Jane Foley

I really enjoy the wonderful staff and great service at Linea Intima. I live in Toronto but make the trip into Unionville because of this. I had breast cancer about 8 years ago and need specialty bras and the staff there always make me feel comfortable and at ease. I usually deal with Lynn but all the staff are really nice and very helpful. They always have something new and beautiful to show me and I feel happy knowing that I can still have a really lovely bra that suits my needs and is still feminine and sexy. They always remember my name and my needs and focus their attention on me when I visit. I love the little thank you cards and the specialized attention! Thanks again for making my visit there a comfortable, easy and pleasant experience!

Corina Burnell

I want to say a huge THANK YOU to Linea Intima. The sales associates went above and beyond by helping me locate the perfect Diamond Tea robe (with a zipper!) on Monday, December 20. It arrived today and it is exactly as described and will be the perfect gift for our Mom this Christmas. Thank you so much for your excellent service!

Sandra Jansen

I just wanted to touch base to tell you I have worn two of the 36 F bras and they are significantly more comfortable. Thank you for helping me find the fit that not only brought my chest to new heights, but working with me to find the best comfortable fit for me. Cheers and will definitely come again when the need arises. It was worth the drive from Picton, Ontario.


Thank you so much to Pamela for the wonderful experience I had yesterday at the Avenue Road store. You made buying the proper bra fun! The customer service was excellent and I will definitely be using your store for my future purchases of intimate apparel. It is so nice to know that there are still some stores out there where you can get knowledgeable sales staff and superb customer service!! Thanks again!! Marion

PS I do love your slogan…..”improving women’s lives, one bra at a time”….so true!!

Marion Szczucinski

I had absolutely the best experience shopping at Linea Intima. It was all due to your wonderful sales team. She found out about what I would be wearing the bras to, and took so much time finding bras that not only fit me, but my personality as well. She must have helped me try on 10 bras, helping me select styles that were not a good fit but a great fit. She is absolutely, by far, the best sales person I have ever come across in lingerie. She knew so much and took the time to explain everything about shape and fit. Thank you for hiring such a great sales team.

Laura Cabral

I had some excellent help this week being fitted! It was my first time ever being measured, and I’m almost 50! I loved what the Prima Donna styles did for me.