PrimaDonna                    

PrimaDonna

Never compromise. With PrimaDonna's 93 inclusive sizes, women can have it all: comfort and a cool look, seduction and support. There’s always a PrimaDonna for your needs.
The Van de Velde lingerie group currently ranks 7th worldwide on the ESG rating scale for clothing companies. This rating by Sustainalytics shows a company’s efforts to reduce ESG (Environmental, Social, Governance) risks.

Check out Prima Donna's little sister PrimaDonna Twist for the same great fit in fun colours and prints!

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Flat lay of nightshadow blue full cup bra featuring floral embroidery and scalloped straps. Frontal close-up of underwire full cup bra in nightshadow blue with sheer embroidered upper cups.
PrimaDonna Monterrey Full Cup Bra
$169.00
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Flat lay of high-waist briefs in nightshadow blue with floral lace panels and subtle vertical stripe detailing on the front. Close-up front view of high-waist panties in nightshadow blue featuring sheer floral lace panels and soft stretch fabric.
PrimaDonna Monterrey Full Brief
$84.00
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Studio shot of embroidered full cup bra in deep plum, showcasing lace details and centre bow. Full-body front view of woman wearing deep plum embroidered full cup bra and matching panty set.
PrimaDonna Deauville Full Cup Bra
$195.00
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Studio shot of embroidered full brief in deep plum, showcasing sheer floral panels and wave stitching. Front view of model wearing embroidered full brief panty in deep plum with matching full cup bra.
PrimaDonna Deauville Full Brief
$102.00
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Blue underwire bra with sheer fuchsia embroidered lace and check-patterned cups. Side view of a blue full cup bra with contrasting pink lace embroidery on model.
PrimaDonna Madison Full Cup Bra
$186.00
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Front view of blue full brief with check pattern and embroidered fuchsia lace along the waistband. Back view of blue full brief featuring smooth fabric and lace accents at the leg openings.
PrimaDonna Madison Full Brief
$84.00
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Red underwire full cup bra with lace upper cups and satin finish, front view. Side view of a woman wearing a red lace full cup bra with supportive straps.
PrimaDonna Montara Full Cup Bra
$134.00
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Red women's underwear with white lace trim on a white background Red bikini bottom with lace detail on a white background
PrimaDonna Montara Full Brief
$59.00
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Front flat lay of a cream full-cup bra featuring delicate floral embroidery and subtle yellow polka dot pattern. Front close-up of a woman wearing a cream bra with sheer embroidered upper cups and soft supportive lower cups.
PrimaDonna Novaro Full Cup Bra
$178.00
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Flat lay of high-waisted ivory brief featuring sheer side panels with yellow floral embroidery and dotted centre panel. Flat lay of the back side of the high-waisted brief in smooth ivory microfiber with clean finish and no seams.
PrimaDonna Novaro Full Brief
$84.00
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Product image of a pink gingham bra with intricate floral lace and a small bow at the center. Close-up of a woman wearing a pink gingham bra with floral lace detailing.
PrimaDonna Madison Full Cup Bra
$177.00
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Product image of a pink gingham panty with lace overlay on the waistband and a small center bow. Product image of a high-waisted solid pink panty with floral lace panels on the sides.
PrimaDonna Madison Full Brief
$84.00
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Product image of a pink gingham bikini panty with a small bow at the waistband. Product image of a high-waisted pink panty with floral lace inserts on both sides.
PrimaDonna Madison Rio Brief
$77.00
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Product image of a pink gingham panty featuring lace panels and a small decorative bow. Product image of the back of a pink gingham panty with floral lace trim around the leg openings.
PrimaDonna Madison Hotpants
$76.00
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Product image of a pink gingham thong featuring a wide floral lace waistband and center bow. Product image of the back view of a pink thong with an all-lace waistband and solid fabric at the base.
PrimaDonna Madison Thong
$68.00
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Flat lay of a white high-waist panty with diagonal lace accents across the hips. Back flat lay of a white high-waist panty featuring smooth microfiber fabric with lace accents on the sides.
PrimaDonna Salerno Full Brief
$77.00
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Front view of a white thong featuring a smooth, seamless panel with minimal lace trim at the sides. Rear view of the thong showing the full lace panel with a delicate floral geometric pattern.
PrimaDonna Salerno Thong
$68.00
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PrimaDonna Montara Full Cup Bra PrimaDonna Montara Full Cup Bra
PrimaDonna Montara Full Cup Bra
$133.00
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PrimaDonna Sport The Game Bra PrimaDonna Sport The Game Bra
PrimaDonna Sport The Game Bra
$177.00
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PrimaDonna Sport The Game Leggins PrimaDonna Sport The Game Leggins
PrimaDonna Sport The Game Leggins
$158.00
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PrimaDonna Sport The Game Tank Top PrimaDonna Sport The Game Tank Top
PrimaDonna Sport The Game Tank Top
$100.00
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PrimaDonna Swim Najac Plunge Swimsuit PrimaDonna Swim Najac Plunge Swimsuit
PrimaDonna Swim Najac Plunge Swimsuit
$308.00
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PrimaDonna Devdaha Full Cup Bra PrimaDonna Devdaha Full Cup Bra
PrimaDonna Devdaha Full Cup Bra
$196.00
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PrimaDonna Devdaha Full Brief PrimaDonna Devdaha Full Brief
PrimaDonna Devdaha Full Brief
$92.00
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PrimaDonna Devdaha Rio Bikini Brief PrimaDonna Devdaha Rio Bikini Brief
PrimaDonna Devdaha Rio Bikini Brief
$84.00
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Black bra with intricate floral lace details and sheer structured cups for a sophisticated look. PrimaDonna Gallipoli Full Cup Bra
PrimaDonna Gallipoli Full Cup Bra
$186.00
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Black panties with floral lace details, sheer panels, and scalloped edges for an elegant and refined look. PrimaDonna Gallipoli Full Brief
PrimaDonna Gallipoli Full Brief
$102.00
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A tropical floral bikini top with adjustable straps and a tie-front detail on a cream background. PrimaDonna Swim Tanzania Bikini Top
PrimaDonna Swim Tanzania Bikini Top
$196.00
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A one-piece swimsuit with a vibrant tropical floral print, featuring ruched details and adjustable straps. PrimaDonna Swim Tanzania Control Swimsuit
PrimaDonna Swim Tanzania Control Swimsuit
$327.00
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Full cup underwired bra in milky baby blue with contrast lime green embroidery on upper cups. Front view without model. Full cup underwired bra in milky baby blue with contrast lime green embroidery on upper cups. Front view on model.
PrimaDonna Deauville Full Cup Bra
$195.00
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Mid-rise brief in milky baby blue with contrast lime green embroidery on front panel. Front view without model. Mid-rise brief in milky baby blue with contrast lime green embroidery on front panel. Front view on model.
PrimaDonna Deauville Rio Brief
$92.00
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Full brief in milky baby blue with contrast lime green embroidery at hips. Front view without model. Full brief in milky baby blue with contrast lime green embroidery at hips. Front view on model.
PrimaDonna Deauville Full Brief
$102.00
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Luxury thong in milky baby blue with contrast lime green embroidery at hips and around the legs. Front view without model. Luxury thong in milky baby blue with contrast lime green embroidery at hips and around the legs. Rear view without model.
PrimaDonna Deauville Luxury Thong
$100.00
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Full brief in tonal leopard print on a dusty rose background. Front view, without model. Full brief in tonal leopard print on a dusty rose background. Front view, on model.
PrimaDonna Madison Full Brief
$84.00
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PrimaDonna Mohala Full Cup Bra PrimaDonna Mohala Full Cup Bra
PrimaDonna Mohala Full Cup Bra
$179.00
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PrimaDonna Mohala Full Brief PrimaDonna Mohala Full Brief
PrimaDonna Mohala Full Brief
$84.00