PrimaDonna                    

PrimaDonna

Never compromise. With PrimaDonna's 93 inclusive sizes, women can have it all: comfort and a cool look, seduction and support. There’s always a PrimaDonna for your needs.
The Van de Velde lingerie group currently ranks 7th worldwide on the ESG rating scale for clothing companies. This rating by Sustainalytics shows a company’s efforts to reduce ESG (Environmental, Social, Governance) risks.

Check out Prima Donna's little sister PrimaDonna Twist for the same great fit in fun colours and prints!

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PrimaDonna 026-2127 Madison Full Cup Seamless Bra in Caffè Latte with lace overlay and checked side panels. Front view of PrimaDonna 026-2127 Madison Full Cup Seamless Bra in Caffè Latte with seamless floral lace design.
PrimaDonna Madison Full Cup Seamless Bra
$187.00
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PrimaDonna 026-2127 Madison Full Cup Seamless Bra in Black with delicate sheer lace and everyday support. Front view of PrimaDonna 026-2127 Madison Full Cup Seamless Bra in Black with seamless full coverage cups.
PrimaDonna Madison Full Cup Seamless Bra
$187.00
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Close-up of white embroidered lace bra with sheer upper cups and supportive underwire design. White underwire bra back view with adjustable straps and hook-and-eye closure, smooth supportive band design.
PrimaDonna Osino Balcony Bra
$178.00
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Close-up of white underwire bra style 016-3310 highlighting sheer embroidered lace cups and scalloped trim. Back view of white underwire bra style 016-3310 with adjustable straps and smooth supportive band.
PrimaDonna Osino Full Cup Bra
$169.00
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Close-up of white brief style 056-3311 highlighting lace embroidery and small bow detail at waistband. Back view of white full coverage brief style 056-3311 featuring smooth stretch fabric and delicate scalloped trim.
PrimaDonna Osino Full Brief
$84.00
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Nude full cup bra with lace upper cups and smooth lower panels, supportive underwire design Close-up of nude full cup bra on model with lace detailing and wide supportive straps
PrimaDonna Salerno Full Cup Wireless Bra
$134.00
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Nude full cup underwire bra with lace upper cups and smooth lower cups, supportive design for fuller bust Close-up of nude lace full cup bra on model, featuring scalloped lace neckline and structured support
PrimaDonna Salerno Full Cup Bra
$150.00
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Nude full brief underwear with smooth front panel and delicate lace trim along the waistband Close-up of nude full brief on model with lace waistband detail and smooth, comfortable fit
PrimaDonna Salerno Full Brief
$77.00
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Front view of ivory lace underwire bra with sheer embroidered cups and supportive structure, worn by a model. Angled side view of ivory lace underwire bra showing cup depth, lace embroidery, and adjustable straps.
PrimaDonna Naica Balcony Bra
$204.00
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Front close-up of ivory high-waist brief with sheer lace detailing and smooth fabric panels, worn by a model. Back view of ivory high-waist brief with sheer lace back panels and smooth waistband for comfortable coverage.
PrimaDonna Naica Full Brief
$102.00
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Front close-up of ivory lace brief with sheer embroidered panels and soft elastic trim, worn by a model. Back close-up of ivory lace thong showing sheer mesh waistband and smooth fabric back.
PrimaDonna Naica Thong
$77.00
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PrimaDonna Swim Dalice Bikini Top Front view of zebra print bikini top with decorative ring straps
PrimaDonna Swim Dalice Bikini Top
$196.00
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Zebra print bikini brief with adjustable side drawstring ties Front view close-up of zebra print side-tie bikini brief
PrimaDonna Swim Dalice Bikini Bottom
$104.00
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Zebra print one-piece swimsuit with scoop neckline and ring strap details Back view of zebra print one-piece swimsuit with low scoop back
PrimaDonna Swim Dalice Control Swimsuit
$308.00
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Light blue full cup bra with green and white floral embroidery, flat lay front view Light blue embroidered bra on model, front view with scalloped neckline and supportive cups
PrimaDonna Cala Luna Full Cup Bra
$196.00
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Light blue high-waist brief with embroidered side panels, flat lay front view Light blue high-waist brief with green and white floral embroidery and sheer side panel, front view on model
PrimaDonna Cala Luna Full Brief
$92.00
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Light blue thong with sheer lace waistband and green floral embroidery, front view on white background Light blue lace thong with scalloped embroidered waistband, worn on model, front view
PrimaDonna Cala Luna Thong
$84.00
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Pink underwire bra with floral lace upper cups, check pattern fabric, and centre bow detail Close-up of pink lace underwire bra with sheer floral lace and structured cups
PrimaDonna Madison Full Cup Bra
$177.00
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Pink bikini brief with check pattern fabric, lace trim, and small centre bow Back view of pink bikini brief with smooth fabric and floral lace side panels
PrimaDonna Madison Rio Brief
$75.00
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Pink high-waist brief with check pattern fabric, lace waistband, and small centre bow Back view of pink high-waist brief with smooth fabric and lace side panels
PrimaDonna Madison Full Brief
$84.00
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Pink lace underwear on a white background Pink lace-trimmed underwear on a white background
PrimaDonna Madison Hotpants
$75.00
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Pink lace bikini bottom on a white background Pink lace thong on a white background
PrimaDonna Madison Thong
$67.00
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Nude high-waisted seamless shaping shorts with tummy control and thigh smoothing panels - product image on white background Front view of nude seamless shaper shorts showing high-rise waistband and smooth finish
PrimaDonna Nudda Shaper Shorts
$67.00
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Cocoa high-waisted shaping shorts product image on white background - seamless design Cocoa high-waisted seamless shaping shorts with tummy control and thigh smoothing panels - front view
PrimaDonna Nudda Shaper Shorts
$67.00
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Black high-waisted seamless shaper shorts product image on white background Side close-up of black seamless shaping shorts showing stretch fabric and smooth finish
PrimaDonna Nudda Shaper Shorts
$67.00
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Nude seamless high-waisted control brief product image on white background Front view of nude high-waisted seamless shaping brief with tummy control panel
PrimaDonna Nudda Full Brief
$67.00
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Nude seamless high-rise control brief product image on white background Front view of high-waisted tummy control brief in mocha nude shade
PrimaDonna Nudda Full Brief
$67.00
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Black seamless high-waisted shaping brief product image on white background Front view of black high-waisted seamless shaping brief with tummy control support
PrimaDonna Nudda Full Brief
$67.00
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Nude seamless anti-chafing shorts with high waist and smoothing panel - product image on white background Front view of nude high-rise shaping shorts designed to prevent thigh chafing
PrimaDonna Nudda Long Shapewear Short
$69.00
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Front view of seamless high-waisted shaping shorts in warm nude with thigh coverage Model wearing high-rise anti-chafing shorts with smooth tummy control panel
PrimaDonna Nudda Long Shapewear Short
$69.00
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Black shorts on a white background Black athletic shorts worn by a person on a white background
PrimaDonna Nudda Long Shapewear Short
$69.00
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Beige high-waisted thong bottom on a white background Beige high-waisted bikini bottom on a white background
PrimaDonna Nudda Shapewear Thong
$58.00
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Brown high-waisted bikini bottom on a white background Brown high-waisted bikini bottom on a white background
PrimaDonna Nudda Shapewear Thong
$58.00
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Black high-waisted bikini bottom on a white background Black high-waisted bikini bottom on a person against a white background
PrimaDonna Nudda Shapewear Thong
$58.00
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Product-only image of lavender embroidered underwire bra with sheer lace cups and lime floral appliqué accents. Close-up front view of lavender lace underwire bra with sheer mesh cups and neon yellow floral embroidery detail.
PrimaDonna Ixia Full Cup Bra
$196.00
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Product-only image of lavender full brief panties with clean seamless finish and subtle scalloped waistband detail. Front close-up of lavender high-rise full brief underwear in smooth microfiber fabric with delicate trim.
PrimaDonna Ixia Basic Full Brief
$52.00

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