PrimaDonna                    

PrimaDonna

Never compromise. With PrimaDonna's 93 inclusive sizes, women can have it all: comfort and a cool look, seduction and support. There’s always a PrimaDonna for your needs.
The Van de Velde lingerie group currently ranks 7th worldwide on the ESG rating scale for clothing companies. This rating by Sustainalytics shows a company’s efforts to reduce ESG (Environmental, Social, Governance) risks.

Check out Prima Donna's little sister PrimaDonna Twist for the same great fit in fun colours and prints!

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Front view of a mauve underwire bra laid flat on a white background, showcasing lace detailing, structured cups, and feminine bow accent. Back view of a mauve underwire bra showing smooth supportive band, adjustable straps, and secure hook-and-eye closure on a model.
PrimaDonna Madison Full Cup Bra
$177.00
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Front view of a mauve underwire bra with matching mid-rise brief worn by a model, showcasing the coordinated set and supportive fit. Back view of a mauve mid-rise brief laid flat, featuring smooth fabric with delicate lace side panels.
PrimaDonna Madison Full Brief
$84.00
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PrimaDonna Madison Rio Brief PrimaDonna Madison Rio Brief
PrimaDonna Madison Rio Brief
$77.00
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Product-only front view of a blush underwire bra with sheer floral lace cups, vertical seam detailing, and a small centre bow. Front view of a blush embroidered underwire bra on a model, emphasizing the natural shape, supportive structure, and refined lace finish.
PrimaDonna Deauville Full Cup Bra
$204.00
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Product-only front view of a blush full brief with vertical seam detailing and floral lace accents at the sides. Front view of a blush lace full brief on a model, highlighting the flattering cut, soft fabric, and elegant embroidery.
PrimaDonna Deauville Full Brief
$102.00
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Front view of a nude high-waisted full brief laid flat on a white background, showcasing a minimalist, smooth design. Front view of a nude high-rise full brief worn by a model, highlighting the smooth fit and full coverage.
PrimaDonna Deauville Basic Full Brief
$50.00
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Front view of a nude thong laid flat on a white background, highlighting the smooth microfibre front and lace side details. Back view of a nude thong on a model, showcasing the lace panels and minimal coverage design.
PrimaDonna Deauville Luxury Thong
$100.00
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Front view of a nude mid-rise brief laid flat on a white background, featuring delicate lace panels and subtle stitched detailing. Front view of a nude mid-rise brief worn by a model, highlighting the lace accents and smooth, flattering fit.
PrimaDonna Deauville Rio Brief
$91.00
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PrimaDonna Sophora Full Cup Bra PrimaDonna Sophora Full Cup Bra
PrimaDonna Sophora Full Cup Bra
$186.00
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PrimaDonna Sophora Full Brief PrimaDonna Sophora Full Brief
PrimaDonna Sophora Full Brief
$92.00
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PrimaDonna Sophora Basic Full Brief PrimaDonna Sophora Basic Full Brief
PrimaDonna Sophora Basic Full Brief
$52.00
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Black and red floral lace plunge bra displayed flat to show sheer cups and scalloped straps. Detailed view of black and red embroidered lace plunge bra with sheer mesh and scalloped edging.
PrimaDonna Springdale Plunge Bra
$221.00
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Black sheer lace bra with underwire support, product front view. Close-up of black lace bra on model, showing sheer embroidered cups.
PrimaDonna Shimla Plunge Bra
$212.00
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Black lace bra with embroidery and mesh panels, product-only view. Close-up of model wearing black lace bra with mesh embroidery, front view.
PrimaDonna Shimla Balcony Bra
$212.00
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Close-up of black lace full cup bra with sheer lace embroidery on model. Side view of black lace full cup bra with embroidered lace detail on model.
PrimaDonna Shimla Full Brief
$102.00
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Black lace brief with sheer embroidered front panel, product view. Black lace thong with floral embroidery, product flat lay.
PrimaDonna Shimla Thong
$84.00
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Product image of the white lace underwired bra on a plain white background. Close-up front shot of the lace detailing on the bra worn by a model.
PrimaDonna Salerno Full Cup Bra
$150.00
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Close-up front view of the lace bralette showing detailed stitching and scalloped trim. Close-up side view of a woman wearing a white lace wireless bralette with scalloped edges and a supportive underband.
PrimaDonna Salerno Wireless Bralette
$142.00
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Product image of navy lace full-cup bra with underwire and wide straps, shown on white background. Woman wearing a dark navy underwire bra and matching high-waisted brief with lace detailing.
PrimaDonna Salerno Full Cup Bra
$150.00
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Flat lay of PrimaDonna Salerno Full Brief in black with lace panels Front view of PrimaDonna Salerno Full Brief in Midnight with lace detail
PrimaDonna Salerno Full Brief
$77.00
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Close-up of soft pink wireless lace bralette with scalloped edges and geometric floral pattern. Woman wearing a soft pink lace wireless bralette and matching high-waist brief, front view.
PrimaDonna Salerno Wireless Bralette
$142.00
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Close-up of PrimaDonna Madison full-cup bra in deep green with floral lace and check pattern. Model wearing PrimaDonna Madison bra in deep green, front view highlighting lace details.
PrimaDonna Madison Full Cup Bra
$177.00
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PrimaDonna Madison full brief in deep green with check pattern and lace trim, front view. Back view of PrimaDonna Madison full brief in deep green with smooth fabric and lace accents.
PrimaDonna Madison Full Brief
$84.00
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Flat lay of nightshadow blue full cup bra featuring floral embroidery and scalloped straps. Frontal close-up of underwire full cup bra in nightshadow blue with sheer embroidered upper cups.
PrimaDonna Monterrey Full Cup Bra
$169.00
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Flat lay of high-waist briefs in nightshadow blue with floral lace panels and subtle vertical stripe detailing on the front. Close-up front view of high-waist panties in nightshadow blue featuring sheer floral lace panels and soft stretch fabric.
PrimaDonna Monterrey Full Brief
$84.00
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Studio shot of embroidered full cup bra in deep plum, showcasing lace details and centre bow. Full-body front view of woman wearing deep plum embroidered full cup bra and matching panty set.
PrimaDonna Deauville Full Cup Bra
$195.00
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Studio shot of embroidered full brief in deep plum, showcasing sheer floral panels and wave stitching. Front view of model wearing embroidered full brief panty in deep plum with matching full cup bra.
PrimaDonna Deauville Full Brief
$102.00
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Blue underwire bra with sheer fuchsia embroidered lace and check-patterned cups. Side view of a blue full cup bra with contrasting pink lace embroidery on model.
PrimaDonna Madison Full Cup Bra
$186.00
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Front view of blue full brief with check pattern and embroidered fuchsia lace along the waistband. Back view of blue full brief featuring smooth fabric and lace accents at the leg openings.
PrimaDonna Madison Full Brief
$84.00
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Front flat lay of a cream full-cup bra featuring delicate floral embroidery and subtle yellow polka dot pattern. Front close-up of a woman wearing a cream bra with sheer embroidered upper cups and soft supportive lower cups.
PrimaDonna Novaro Full Cup Bra
$178.00
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Flat lay of high-waisted ivory brief featuring sheer side panels with yellow floral embroidery and dotted centre panel. Flat lay of the back side of the high-waisted brief in smooth ivory microfiber with clean finish and no seams.
PrimaDonna Novaro Full Brief
$84.00
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Product image of a pink gingham panty with lace overlay on the waistband and a small center bow. Product image of a high-waisted solid pink panty with floral lace panels on the sides.
PrimaDonna Madison Full Brief
$84.00
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Flat lay of a white high-waist panty with diagonal lace accents across the hips. Back flat lay of a white high-waist panty featuring smooth microfiber fabric with lace accents on the sides.
PrimaDonna Salerno Full Brief
$77.00
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Front view of a white thong featuring a smooth, seamless panel with minimal lace trim at the sides. Rear view of the thong showing the full lace panel with a delicate floral geometric pattern.
PrimaDonna Salerno Thong
$68.00
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PrimaDonna Sport The Game Bra PrimaDonna Sport The Game Bra
PrimaDonna Sport The Game Bra
$177.00
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PrimaDonna Sport The Game Leggins PrimaDonna Sport The Game Leggins
PrimaDonna Sport The Game Leggins
$158.00