Exciting News 🎉

Exciting News 🎉

Lili has some EXCITING news for all of you!


P.J. Salvage Reading Exciting News 🎉 3 minutes Next Fall Hues - Green

Hello Everyone,

I am thrilled to share some EXCITING news of the sale of Linea Intima to our Business Director, Karen Capocci and her husband Eddie!

Karen has been at my side the past 26 years as a trusted business advisor. She has played an important management role behind-the-scenes helping me to shape the Linea Intima you know and love.

Even though the company ownership has changed, please know your Linea Intima experience will remain the same. It’s business as usual!

I will continue to guide the buying, will be available by appointment for personal bra-fittings and will still be front and center on our social media platforms – dispensing lingerie tips, advice and trend updates.

At this stage of my life, as many of you can appreciate, I want to dedicate more time to my family and travel. When I started thinking about a succession plan, Karen was the natural fit to lead the company into the future. She knows the lingerie business inside-and-out and she brings a younger perspective I feel is aptly suited to deal with today’s business challenges.

With that said – I’d like to introduce you to Karen!


Lili xo

Hi Everyone,

My husband Eddie and I are extremely excited about our new venture!

First and foremost we want you to know that our primary goal is to continue the legacy built by Liliana and to honour Linea Intima’s core values and commitment to customer service.

We understand and deeply value what you know and love about Linea Intima. So, rest assured while we’re excited to phase in new elements, we are fully dedicated to preserving the heart-and-soul of what makes Linea Intima so special.

Our aim is to build upon the brand’s well-established foundation with new energy, ideas, and perspectives that complement its existing strengths, ensuring that the company’s essence thrives and evolves in exciting ways.

We aspire to open more stores in the future, each one committed to the same level of personalized attention and care that Linea Intima is renowned for.

We look forward to embarking on this journey with each of you and with Liliana as our guiding star!


Karen xo



Leave a comment

All comments are moderated before being published.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.