PrimaDonna lingerie has been devoted to women's natural curves since 1895. Each collection's design is so intricate that each bra requires between 40 and 50 stages of assembly! In 1990, PrimaDonna and Marie Jo joined forces. Marie Jo had been established for only 9 years by this point, but it was already known for its transparency, airiness and delicate embroidery.

Though many years have passed since both brands began, they still stay true to their roots. PrimaDonna bras are now available up to an I cup, and each season Marie Jo dedicates many styles to beautiful lace and embroidery.

This April, we dare you to “take the PrimaDonna challenge!” Visit any of our locations and try on a PrimaDonna or Marie Jo bra from the Spring 2014 collections and receive $10 off all your PrimaDonna and Maire Jo bras. Visit our Pinterest board to view some of the styles we have in store.

See you soon!