I am always fascinated by the history of lingerie-each milestone is a step forward in the evolution to current designs.
Chantelle is one of my favourite brands since I was first introduced to bras myself (and a favourite of many of our customers) and it has played a leading role in the development of the lingerie we wear and enjoy today.
I like to think of it as the “Champagne of Lingerie”!
Manufactured since 1876 in the Champagne region of France, it is described as having the “Chantelle spirit” and “French allure”: every garment’s precise fit and couture design reflects years of expertise in a craft passed along from generation to generation.
Did you know that Chantelle created the first elasticized fabric with two-way stretchin 1878?! This opened up amazing new possibilities for innovations in corset making at that time. Almost 100 years later, when the brand’s focus had shifted from corsetry to bras, Chantelle launched its “Defi” collection and the first seamless bra with molded cups that provided actual support!
Always inspired to stretch the limits, Chantelle became the first lingerie brand ever featured in the artistic world of Assouline, renowned publishers of the most sophisticated books in the world.
Chantelle Contest - Because of my respect and love for this brand, I want to help you build your bra wardrobe with it. During the month of March, each time you purchase a Chantelle bra at Linea Intima, you can enter to win a free Chantelle bra and panty set! There will be one draw per store plus an online contest.
To enter online, you must leave me a blog post comment about Chantelle, and you can gain additional entries through our social media platforms. Contest is open to Canadian residents only and closes on Monday March 31 at 11:59pm ET.
I look forward to you sharing your thoughts about Chantelle. Good luck in our contest!